Q: You mentioned the BOLT market network. Can you explain how that comes into play?
A: BOLT’s market network is tightly integrated into the BOLT Platform. Say an insurer has a consumer who wants to bundle home, auto, and business insurance, but the insurer only offers home and auto. Through the market network, that insurer can bundle the home and auto they carry, with commercial insurance from another carrier. They maintain the customer, but take on no additional underwriting risk.
Q: That’s a pretty innovative idea, but how often do insurers have the opportunity to bundle products from another carrier?
A: Nearly 80% of consumers say they want to bundle coverage, but price is usually a determining factor in a customer’s decision to purchase or renew a policy. Often, a customer will keep a coverage type, say home, with the existing insurer, but change to another for the auto because the price is better. With access to the market network, insurers never have to turn a customer away, regardless of the type of coverage or price point they are seeking. The benefits are tremendous, with insurers saying they sell 1.4 more of their own products for every bundled solution sold and realize a 24% increase in revenue over five years. https://www.superbcrew.com/...-demand-for-channel-and-product-choice/ |